Brand Launch Academy Sept-Nov 2024 - Online Business Program

£999.00

Have you ever dreamt of running your own fashion brand? Have you been procrastinating as it all feels too overwhelming and your not sure where to even begin? Well our step-by-step program will guide you through the each stage of the process. We will support you through each stage and within 3 months you will have a fully developed brand and be ready to launch your first collection. What a great way to kick off the year!!! 

Synopsis:

3-month duration Sept -Nov 2024

Weekly online lessons - recorded with playback options

Live and pre-recorded sessions

Engaging theory and practical group calls

✔ From setting up you business with HMRC to how to design a collection. 

Personalised 1-2-1 mentoring and feedback

Limited to a small group of 10 participants 

✔ Access to all of our on-line bag making courses

Annual pass to our Rj Gold Membership community. 

 

Program Outline

12 week program

Chapter 1.  (week 1 - )  Theory

Duration over 1 week: Introduction to running a fashion brand business, start up costs, accounting, in house production v's manufacturing.

Taught Duration: 1 hour pre-recorded lesson & 1 hour live with Q&A

What we will cover: How to set up your business, accounts, bookkeeping, equipment, space, business running costs.

 

Chapter 2.  ( week 2 - ) Theory

Duration over 1 week: Knowing Your Target Market, Understanding your ideal customer, What is your Brand Mission and Ethos.

Taught Duration:  1 hour pre-recorded lesson & 1 hour live with Q&A

What we will cover: Understanding your target market? Who is your ideal customer? What is your U.S.P? Who are your main competitors? What is your brand ethos? What is your brand name going to be?

Homework: Task set at end of week 2 submit for feedback

 

Chapter 3. ( Week 3 - ) Practical

Duration over 1 week - Introduction to Branding, packaging & how to design your logo.

Taught Duration:  1 hour pre-recorded lesson & 1 hour live with Q&A

Understanding the customer experience. Branding options for your company and products. What does your packaging look like? What does your logo look like?

Homework: Task Set at end of week 3, submit for feedback

 

Chapter 4. (week 4 - ) Theory Pre-recorded

Duration over 1 week: Guest speaker Interviews

Taught Duration:  Pre-recorded

What we will cover: Interviews with other designers to tell you about their brand launch stories and to give you their top tips for running a fashion brand.

 

Chapter 5. ( week 5 - ) Practical

Duration over 1 week : Introduction to handbag & clothing shapes,

Construction & Pattern Cutting

Taught Duration: 1 hour pre-recorded lesson & 1 hour live with Q&A

What we will cover: Introducing you to different bag shapes, clothing styles, seams types for fabric & leather. Different types of fabric & leather. Introduction to pattern drafting for handbags.

Homework: Set at the end of week 5, submit for feedback

**** FREE GIFT *******

 

Chapter 6.  (week 6 - ) Practical

Duration over 1 week: The creative process - Introduction to conceptual thinking and designing a product.

Taught Duration: 1 hour pre-recorded lesson & 1 hour live with Q&A

What we will cover: What makes a designer? What approach can you take to creating a collection? What can inspire you? What is being asked of you, how will you do it, why, who are you selling to?

Homework: Mini project to start designing a product - Set at end of lesson week 6, submit for feedback

 

Chapter 7. ( week 7-9 ) Practical

Duration over 2 weeks:  The Collection - Design your first capsule collection

Taught Duration: 1 hour pre-recorded lesson & 1 hour live with Q&A

What we will cover: Setting your project brief? What is your collection concept? Who is your target market? What gap might you be filling in the market? Understanding how to use a sketchbook to develop your ideas? Learning how to draw your designs? What are working drawings? Learn what materials/leathers/hardware to select for your project. Create a mood board for your collection.

Homework 1: Set end of lesson week 7, submit for feedback

 

Chapter 8. (week 10)Theory

Duration over 1 week: Pricing Your Product, Understanding Manufacturing v’s in house, Wholesale v’s retail.

Taught Duration: 1 hour pre-recorded lesson & 1 hour live with Q&A

What we will cover: How to price your product and work out profit margins? Do you want to sell via shops? Will you manufacture yourself? Where can you find manufacturers? What do they require?

 

Chapter 9. (week 11)Pre-recorded

Duration over 1 week: Styling & photography for products and in person.

Taught Duration: Pre-recorded only no live

What we will cover: How to take product photography? What camera will you need? How to create a lookbook and line sheets.

 

Chapter 10 ( week 12 - )Theory

Duration over 1 week: Selling & Marketing

Taught Duration: 1 hour pre-recorded lesson & 1 hour live with Q&A

What we will cover: Where should you sell your products? Do you want to approach a trade show? How to set up a website? How to buy a domain name? How to set up your social media accounts? Should you put money into marketing? How to get free marketing? Are competitions good? Gather testimonials. Build a mailing list.

Homework 1: Set end of lesson week 12, submit for feedback

 

Chapter 11 - (week 13 ) final round up call 

Taught Duration: 1 Hour zoom lesson.

What we will cover : Set 5 goals to achieve in the next 2 months.

Homework: Task set at end of week 13

 

A follow up complimentary 30 min 1-2-1 consultancy zoom call with Rebecca is included in the program.

 

You can book additional coaching calls if required via our website.

Students will receive Certificate of completion of

“Brand Launch Academy” with RJ Leather Studio.

Upon completion, you will be ready to launch your first collection!!!

 Payment scheme's

We are very excited to have teamed up with Clearpay to help spread the cost the course. If you require different payment plan options head over to the platform that where we host the online courses. payment plan options at bottom of this page:

 

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